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揭秘国外大牛是如何编写外贸开发信的,10封邮件直接搞定订单!

业务既关乎沟通,也关乎达成交易和寻找新客户。对于进口商和出口商来说尤其如此,他们不断与世界各地的买家,供应商和其他贸易伙伴保持联系。虽然商务沟通有多种形式,但谦逊的电子邮件仍然是一个重要的工具。这可能是进行产品推销,发送商业提案或报价,更新客户正在进行的交易,处理查询,故障排除等的最简单,最简单,最直接的方法。

但仅仅发送电子邮件是不够的。它必须正确完成。本博客探讨了为您的进出口业务撰写专业而简单的电子邮件的重要性。你会发现:

  • 有关撰写电子邮件的提示
  • 您可以使用的简单电子邮件模板

有效沟通的重要性

您的书面文字可以告诉您的买家或供应商很多关于您的信息:

  • 潜在客户很可能会从您的电子邮件中形成对您的第一印象
  • 如果你反应迅速,这表明你很专心,他们的询问对你很重要。
  • 如果你不害怕告诉他们一个问题,这向他们表明你愿意承担责任。他们最初可能会对你感到恼火,但他们会感谢一个业务合作伙伴,让他们了解情况并及时处理问题。
  • 电子邮件让您有机会向潜在客户介绍您的业务/公司。但是,不要只写你自己,而要写出你可以为他们的特定需求做些什么。

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您需要了解的写作技巧

鉴于商业电子邮件的重要性,写一封需要一些专业知识。值得庆幸的是,这并不难。以下是一些有用的提示:

  • 简明扼要。我们大多数人都没有时间或耐心阅读长篇大论的信件。保持您的电子邮件简短,但要包括与您和您的潜在客户相关的所有信息。
  • 要专业。你可以礼貌友好,但不要太熟悉。避免使用可能分散主题注意力的行话,表情符号和花哨的字体。
  • 提供信息。如果您正在进行产品宣传,请包括照片,信息图表和视频剪辑。
  • 包括主题行。它越具体,您的电子邮件被阅读的机会就越大。
  • 在你的问候语中加入一些想法。了解问候语在您选择的市场/国家/地区的工作原理。通常,用客户的第二个名字和先生/女士来称呼他们是一个安全的选择。在印度,使用先生或女士是可以接受的。不要用客户的名字来称呼他们,除非你非常熟悉的术语。
  • 以号召性用语结束您的电子邮件。您可以在日历上设置一个标志,以便在以后的某一天进行联系,并鼓励您的读者也这样做。
  • 编辑。没有人喜欢阅读草率的电子邮件。检查是否有拼写错误,拼写和语法错误,不适当的语言和其他错误。有许多免费的数字工具,例如Grammarly,可以帮助您检查电子邮件。

即用型电子邮件模板,以发展您的进出口业务

‍遵循这些提示,我们为进出口过程中的常见情况准备了10个电子邮件模板。拿起它们,用你的详细信息填写空白,你就可以开始了。

一、 报价前电子邮件

1.大使馆的电子邮件

Subject: Company introduction to establish business ties in COUNTRY NAME

To,

The Indian Embassy,

<COUNTRY NAME>

Dear SIR/MADAM,

We are <COMPANY NAME>, a company that specialises in the manufacture, supply and export of <PRODUCT NAME>. We would like to introduce ourselves to you as we wish to do business in <COUNTRY NAME> and require your help in this.

As a representative of India, the Indian embassy in <COUNTRY NAME> is known to help entrepreneurs from India build trade ties with businesses there. Therefore, we would be grateful if you could provide us with the details of prominent buyers, importers, wholesalers and traders of our product. We would also appreciate your help in making contact and getting acquainted with those businesses.

Over the past <XX> years, our company has built a reputation for quality products, ethical practices and trustworthy service. You will not regret helping us gain a foothold in <COUNTRY NAME>.

Included here are our company details:

  • Company name: <COMPANY NAME>
  • Business type: <Manufacture/supply/export>
  • Year of establishment: <DATE/MONTH/YEAR>
  • Product: <PRODUCT NAME>
  • Production capacity: <XX tons/month>
  • Registration/affiliation: <NAME OF GOVT/TRADERS’ BODY>
  • Target customers: <Importers/wholesalers/traders/suppliers>

We look forward to your cooperation.

Thank you,

<YOUR NAME>

注意:您可以复制此电子邮件,以请求印度出口促进委员会类似的援助,在海外帮助印度出口商。

2.介绍型电子邮件

Subject: Business introduction

Dear MR/MS <NAME>,

We, <COMPANY NAME>, are a company that manufactures, supplies and exports <PRODUCT NAME>. Since its establishment in <DATE/MONTH/YEAR>, our company has made a name for itself in the <PRODUCT NAME> market. That is because we believe in making only the highest quality products and supplying the same to our valued customers. We are proud of our skilled workforce, our knowledge of the market in India and abroad, and our commitment to providing the very best in customer service.

As we look to take our business to greater heights, we hope to be able to work with your esteemed organisation/company. Attached below is a detailed business proposal. You may also visit our website <LINK> to find out more about us.

Feel free to contact us if you have any queries. We can also schedule a meeting at a time of your convenience. Looking forward to hearing from you.

Thank you,

<YOUR NAME>

二、 报价阶段电子邮件

1.报价

Subject: Quotation and product specifications

Dear MR/MS <NAME>,

Thank you for your interest in our <PRODUCT NAME>. As requested by you, we, <COMPANY NAME>, have put together relevant details of our product, including the price. You will find our price reasonable and our quality of the highest level. We also assure you of the best service.

  • Product: <PRODUCT NAME (HS CODE)>
  • Price per unit: <$XX>
  • Total price: <$XX>
  • Price valid for: <XX days>
  • Payment terms: <XX% advance, balance on delivery>
  • Delivery time: <XX days>
  • Port of origin: <NAME>
  • Port of destination: <NAME>

Feel free to contact us for clarifications and/or queries, or if you wish to receive a product sample. We would appreciate your response by <DATE/DAY>.

Thank you,

<YOUR NAME>

2.样品清单

Subject: Sample shipped, invoice attached

Dear <SIR/MADAM>,

As requested, we are pleased to provide you with samples of our <PRODUCT NAME>. We are confident that you will not be disappointed with the quality.

The samples have been shipped to the address provided by you and are scheduled to reach you within <XX days>. We charge <$XX> per sample and have included the invoice for this with this email. Some invoice details follow:

  • Invoice number: <XXXX>
  • Invoice date: <DATE/MONTH/YEAR>
  • Product sample: <PRODUCT NAME>
  • Number of pieces: <XX>
  • Price per sample: <$XX>
  • Total sample price: <$XX>
  • Country of origin: <NAME OF YOUR COUNTRY>
  • Country of destination: <NAME OF BUYER’S COUNTRY>

Kindly acknowledge receipt of the samples once delivered. We look forward to your feedback and to taking this partnership further.

Thank you,

<YOUR NAME>

3. 谈判

Subject: Discussion regarding terms of purchase

Dear MR/MS <NAME>,

Thank you for your interest in our <PRODUCT NAME>. You have conveyed your requirement for <XX> pieces of our product by <DATE/MONTH/YEAR>. We would be delighted to fulfil this order and can guarantee that the required number of goods will be delivered to you by your stated date. However, the price per product you are willing to pay, which is <$XX>, does not meet our manufacturing and shipping costs. We can sell you the products for <$XX> a piece. You will not find a more competitive rate for the quality we are offering. Therefore, we humbly urge you to reconsider your price.

We look forward to a deal that is favourable to both parties. Feel free to contact us at any time for further discussions. You can call us at <CONTACT NUMBER>.

Thank you,

<YOUR NAME>

三、向客户更新发货情况

1. 装运通知

Subject: Shipment advice

Dear MR/MS <NAME>,

We are pleased to inform you that your consignment of <PRODUCT NAME> was dispatched by ship on <DATE/MONTH/YEAR> as per our contract <(CONTRACT NUMBER)>. It is scheduled to reach the port of destination in <XX> days. Please find below the shipment details:

  • Consignee: <NAME, ADDRESS, CONTACT DETAILS>
  • B/L No: <XXXXXX>
  • Carrier: <CARRIER NAME>
  • Port of origin: <NAME>
  • Port of destination: <NAME>
  • Product: <PRODUCT NAME>
  • Quantity: <XX PIECES/TONS>
  • Weight: <XX kg>
  • Price: <$XX>
  • Invoice No: <XX>

Our team will send you regular status updates of your shipment. You may also track it on the <CARRIER NAME> website <(LINK)>. We are available for any further queries.

Thank you,

<YOUR NAME>

2.货运延迟/转运延迟/关闭道歉

Subject: Shipment delay/Transhipment delay/Shutout

Dear MR/MS <NAME>,

We regret to inform you that your shipment of <XX PIECES/TONS> of <PRODUCT NAME> has been delayed due to <CAUSE OF DELAY>. Your shipment will now reach you by <DATE/MONTH/YEAR>.

We apologise for the delay and for any problem this might cause your business. In our sincere effort to soften the blow, we have arranged <MENTION MITIGATION ACTION TAKEN BY YOUR COMPANY>.

Please accept our apologies once again. We hope we can look past this setback and continue doing business together.

Thank you,

<YOUR NAME>

四、装运后的邮件

1. 收货的确认

Subject: Goods received

Dear MR/MS <NAME>,

We at <COMPANY NAME> acknowledge the receipt in full of the <PRODUCT NAME> detailed under <INVOICE NUMBER>. Furthermore, the <PRODUCT NAME> has been found to meet our standards.

We appreciate the care taken by you to meet our conditions. We look forward to the same prompt service in our future dealings.

Thank you,

<YOUR NAME>

2. 交付的证明

Subject: Proof of delivery

Dear MR/MS <NAME>,

We trust you are doing well. I have received a proof of delivery statement from the <SERVICE PROVIDER NAME> and am forwarding the same to you. From the statement, which has been signed by you, we gather that the shipment of <PRODUCT NAME> reached you on the scheduled date and in good condition.

Please acknowledge by email that you have received a copy of the proof of delivery. We also request you to share the copy with the issuing bank so that it can proceed with the payment for the goods under the terms of the Letter of Credit <(MENTION LETTER OF CREDIT NUMBER)>.

We thank you for your business and hope to be of service to you again.

Thank you,

<YOUR NAME>

3.结清未付余额

Subject: Request for payment of outstanding balance

<DATE OF EMAIL>

Dear MR/MS <NAME>,

We trust you are doing well. Our records indicate that you have an outstanding balance of <$XX> towards a consignment of <PRODUCT NAME> shipped by us on <SHIPMENT DATE> and received by you on <DELIVERY DATE>. The due date for this payment was <DUE DATE>. Please find attached a copy of the invoice <(MENTION INVOICE NUMBER)>.

Please make the payment by <NEW DUE DATE>. If not, we will be compelled to STATE LATE PAYMENT ACTION TO BE TAKEN BY YOUR COMPANY. If you have already made the payment, ignore this email and accept our apologies for any inconvenience caused.

Thank you for your cooperation. We hope to continue to do business with you.

Thank you,

<YOUR NAME>

当你在提高写作技巧时,只要遵循这些简单的电子邮件格式,你的进出口商务沟通肯定会受益。

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文章地址:图灵搜 » 揭秘国外大牛是如何编写外贸开发信的,10封邮件直接搞定订单!

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