新品开发信要点

• 新产品应针对不同客户的市场；
• 特殊卖点还应与当地市场的偏好相结合。一般来说，不超过4个特殊卖点，3个是最好的。如果你列出的特别卖点太多，相当于没有突出重点，这也会让客户感受到产品的真实性；
• 最好在图片和文字中附上图片，让客户更直观；
• 如果产品样式较多，可以制作成彩页，以附件的形式发送，多角度展示产品。

开发信示例

Hello Dear Igor,

This is xxx from xxx Silicone rubber Manufacturer more than 16 years.

Glad to know your information from website and know that you are a distributor of Wacker, right? We are happy to share you our New hot selling Silicone A and B in UK, which are wonderful for climbing holds casting. As we know, more and more Americans love sports climbing. So, we are wondering if this kind silicone will be a good market in USA soon.

（↑ 新产品作为一种预测性的市场信息的分享给客户）

Competitive Advantage------

1.) ...

2.) ...

3.) ...

Data Sheet------（产品参数）

XXXXXXXXX

Any interested, free sample & price will be sent for evaluation！